Who backs it

Olipop

Backed the functional-soda brand's $30M Series B at a $200M valuation (2022), part of a group of celebrity investors.

3 profiled backers

The backers

Who invested in Olipop

Gwyneth Paltrow

Founder and CEO of the wellness brand Goop, which raised a $50M Series C in 2018 at a reported $250M valuation, and an active angel investor in consumer, wellness and tech startups.

When: February 2022, Series B ($30M) alongside Camila Cabello, Mindy Kaling and the Jonas Brothers
Why: A better-for-you consumer beverage that fits her wellness lane.
Status: Private; the 2022 round valued OLIPOP around $200M.

Yahoo Finance / PR Newswire, 2022 ↗TechCrunch, 2022 ↗Full Gwyneth Paltrow profile →

Priyanka Chopra

Chopra Jonas invests as an individual angel, favouring consumer and tech brands she can catch early.

When: Named investor in the $30 million Series B announced 1 February 2022, in a long celebrity list that included Nick, Joe and Kevin Jonas, Camila Cabello, Mindy Kaling and Gwyneth Paltrow. Amount undisclosed.
Why: Consumer food and beverage, the category where most of her cheques land.
Status: Round led by Monogram Capital Partners at a $200 million valuation, with Raj and Indra Nooyi, Payal Kadakia and Anjula Acharia also participating.

Olipop release via Yahoo Finance, 2022 ↗FoodNavigator-USA, 2022 ↗Full Priyanka Chopra profile →

Mindy Kaling

Kaling is a celebrity angel who takes small stakes in consumer, food-and-beverage, health and crypto startups, usually as one of a group of high-profile backers rather than a lead.

The position: Backed the functional-soda brand's $30M Series B at a $200M valuation (2022), part of a group of celebrity investors.

TechCrunch, 2022 ↗Full Mindy Kaling profile →

What the record doesn't say

Read this with the gaps in mind.

This page lists the celebrity backers of Olipop that we have been able to source, not its full cap table. Institutional investors, founders and private angels are outside what this site covers, and terms are rarely disclosed on either side.

Frequently asked questions

Which celebrities have invested in Olipop?

Gwyneth Paltrow, Priyanka Chopra and Mindy Kaling are the profiled backers of Olipop on this site. Each entry links to the reporting it comes from. Other investors — funds, founders and angels who are not public figures — are not covered here.

How much did they invest in Olipop?

Cheque sizes are almost never disclosed. Where a round size, stake or valuation has been reported we cite it above; where it has not, we say so rather than estimate.