The celebrity money desk Who's really writing the cheques
●SERENA WILLIAMS16 UNICORNS BACKED●REESE WITHERSPOON$900M MEDIA EXIT●OPRAH WINFREY$43M WEIGHT WATCHERS●GWYNETH PALTROW$250M GOOP VALUATION●RIHANNA$1B SAVAGE X FENTY●JESSICA ALBAHONEST CO. · NASDAQ IPO●HALLE BERRYBACKS WOMEN'S HEALTH●BEYONCÉLEMON PERFECT BACKER●JENNIFER LOPEZHIMS & HERS BACKER●KIM KARDASHIANSKKY PARTNERS PE FUND●SELENA GOMEZGOPUFF STRATEGIC PARTNER●PRIYANKA CHOPRABUMBLE EARLY BACKER●DEEPIKA PADUKONEKA ENTERPRISES INVESTOR●SHAKIRAISIMA HAIRCARE FOUNDER●NATALIE PORTMANANGEL CITY CO-FOUNDER●KERRY WASHINGTONANGEL INVESTOR●MINDY KALINGANGEL INVESTOR●EVA LONGORIACASA DEL SOL CO-FOUNDER●CAMERON DIAZAVALINE CO-FOUNDER●DREW BARRYMOREFLOWER BEAUTY FOUNDER●KATE HUDSONFABLETICS CO-FOUNDER●BLAKE LIVELYBETTY BUZZ FOUNDER●VENUS WILLIAMSELEVEN FOUNDER●NAOMI OSAKAHANA KUMA CO-FOUNDER●MARIA SHARAPOVAPROLIFIC WELLNESS ANGEL●TYRA BANKSFIERCE CAPITAL FOUNDER●KARLIE KLOSSBEDFORD MEDIA FOUNDER●ISSA RAETOPICALS & HILLTOP BACKER●KATY PERRYDE SOI CO-FOUNDER●KYLIE JENNER$1.2B KYLIE COSMETICS●BETHENNY FRANKELSKINNYGIRL FOUNDER●MELINDA FRENCH GATESPIVOTAL VENTURES●CATHIE WOODARK INVEST CEO●MELLODY HOBSONARIEL INVESTMENTS CO-CEO●KIRSTEN GREENFORERUNNER VENTURES●SALLIE KRAWCHECKELLEVEST CEO●MARY MEEKERBOND CAPITAL FOUNDER●ARLAN HAMILTONBACKSTAGE CAPITAL●BARBARA CORCORANSHARK TANK INVESTOR●SHERYL SANDBERGEX-META COO●SARA BLAKELYFOUNDER OF SPANX●KATHY XUCAPITAL TODAY FOUNDER●JENNY LEEGRANITE ASIA PARTNER●SOLINA CHAUHORIZONS VENTURES●KIRAN MAZUMDAR-SHAWBIOCON FOUNDER●FALGUNI NAYARNYKAA FOUNDER●MARÍA ASUNCIÓN ARAMBURUZABALATRESALIA CAPITAL●OLIVIA WILDE$500K–$2M CHEQUES●EMMA WATSON2 DOCUMENTED DEALS●PARIS HILTON20+ STARTUP BETS●THE FOSTER SISTERSBUMBLE AND MIRROR EARLY●GRACE BEVERLEY£6.2M IN TALA'S FIRST YEAR●AILEEN LEECOINED "UNICORN"●ANN MIURA-KOSEED INVESTOR IN LYFT●EMMA GREDE8% OF SKIMS●NAMITA THAPAR100+ COMPANIES BACKED●SERENA WILLIAMS16 UNICORNS BACKED●REESE WITHERSPOON$900M MEDIA EXIT●OPRAH WINFREY$43M WEIGHT WATCHERS●GWYNETH PALTROW$250M GOOP VALUATION●RIHANNA$1B SAVAGE X FENTY●JESSICA ALBAHONEST CO. · NASDAQ IPO●HALLE BERRYBACKS WOMEN'S HEALTH●BEYONCÉLEMON PERFECT BACKER●JENNIFER LOPEZHIMS & HERS BACKER●KIM KARDASHIANSKKY PARTNERS PE FUND●SELENA GOMEZGOPUFF STRATEGIC PARTNER●PRIYANKA CHOPRABUMBLE EARLY BACKER●DEEPIKA PADUKONEKA ENTERPRISES INVESTOR●SHAKIRAISIMA HAIRCARE FOUNDER●NATALIE PORTMANANGEL CITY CO-FOUNDER●KERRY WASHINGTONANGEL INVESTOR●MINDY KALINGANGEL INVESTOR●EVA LONGORIACASA DEL SOL CO-FOUNDER●CAMERON DIAZAVALINE CO-FOUNDER●DREW BARRYMOREFLOWER BEAUTY FOUNDER●KATE HUDSONFABLETICS CO-FOUNDER●BLAKE LIVELYBETTY BUZZ FOUNDER●VENUS WILLIAMSELEVEN FOUNDER●NAOMI OSAKAHANA KUMA CO-FOUNDER●MARIA SHARAPOVAPROLIFIC WELLNESS ANGEL●TYRA BANKSFIERCE CAPITAL FOUNDER●KARLIE KLOSSBEDFORD MEDIA FOUNDER●ISSA RAETOPICALS & HILLTOP BACKER●KATY PERRYDE SOI CO-FOUNDER●KYLIE JENNER$1.2B KYLIE COSMETICS●BETHENNY FRANKELSKINNYGIRL FOUNDER●MELINDA FRENCH GATESPIVOTAL VENTURES●CATHIE WOODARK INVEST CEO●MELLODY HOBSONARIEL INVESTMENTS CO-CEO●KIRSTEN GREENFORERUNNER VENTURES●SALLIE KRAWCHECKELLEVEST CEO●MARY MEEKERBOND CAPITAL FOUNDER●ARLAN HAMILTONBACKSTAGE CAPITAL●BARBARA CORCORANSHARK TANK INVESTOR●SHERYL SANDBERGEX-META COO●SARA BLAKELYFOUNDER OF SPANX●KATHY XUCAPITAL TODAY FOUNDER●JENNY LEEGRANITE ASIA PARTNER●SOLINA CHAUHORIZONS VENTURES●KIRAN MAZUMDAR-SHAWBIOCON FOUNDER●FALGUNI NAYARNYKAA FOUNDER●MARÍA ASUNCIÓN ARAMBURUZABALATRESALIA CAPITAL●OLIVIA WILDE$500K–$2M CHEQUES●EMMA WATSON2 DOCUMENTED DEALS●PARIS HILTON20+ STARTUP BETS●THE FOSTER SISTERSBUMBLE AND MIRROR EARLY●GRACE BEVERLEY£6.2M IN TALA'S FIRST YEAR●AILEEN LEECOINED "UNICORN"●ANN MIURA-KOSEED INVESTOR IN LYFT●EMMA GREDE8% OF SKIMS●NAMITA THAPAR100+ COMPANIES BACKED
Film & TV
Priyanka Chopra
Chopra Jonas invests as an individual angel, favouring consumer and tech brands she can catch early. Documented bets include Bumble, skiwear label Perfect Moment and rental marketplace Apartment List; her ventures Anomaly and Sona are businesses she founded.
$8.2M, closed April 2018Holberton School round she joined
$65M led by Mary Meeker's Bond (May 2021)Genies Series B
$30M at a $200M valuation (February 2022)Olipop Series B
$7M led by Palm Tree Crew (March 2023)Rob's Backstage Popcorn Series A
1,334,000 shares at $6, ~$8M gross (February 2024)Perfect Moment IPO
Sold to Reliance Retail, April 2026; terms undisclosedAnomaly exit
Watch
Priyanka Chopra in her own words
Priyanka Chopra on Entrepreneurship & Success · via The Ranveer Show
The thesis
How Priyanka Chopra invests
Chopra Jonas started investing in 2018, introduced to it by her long-time manager Anjula Acharia, and has stayed an individual angel rather than building a fund or a family office. The cheques cluster in consumer and food brands, plus a handful of tech rounds she joined alongside other celebrities: Bumble, Holberton School, Genies, Apartment List, Olipop, Rob's Backstage Popcorn. The businesses she actually built matter more than the portfolio: haircare brand Anomaly, which Reliance Retail bought in 2026, and Purple Pebble Pictures, the production company she set up in 2015. She has said the deciding factor is a personal stake in the product, and most of her deals do trace back to something she uses or a market she knows. What she does not disclose is size: not one of her cheques has a published figure, so the round totals below are the companies' numbers, not hers. Her India connection runs through distribution and launch partnerships rather than Indian cap tables — despite the assumption, there is almost no documented record of her backing Indian startups, with InnerChef the one exception reported.
I've always believed that investing in women is key to social transformation and economic growth.
Clean, vegan haircare brand sold at mass-market prices, with bottles made from recycled ocean and landfill plastic.
When
Founded in 2021 with beauty incubator Maesa; launched in the US at Target and reached India in 2022.
Why
She wanted performance formulas at a mass price point, and put the money saved on packaging into the formulas — the caps cost three cents each.
Status
Reliance Retail bought the brand, trademarks and digital assets from Maesa on 30 April 2026, with financial terms undisclosed. Chopra Jonas stayed on in a newly created creative director role, and India is now the priority market.
Dating and networking app founded by Whitney Wolfe Herd, where women message first.
When
Became an investor, partner and advisor in October 2018 after a year working with the company on Bumble Bizz; her manager Anjula Acharia joined as a strategic advisor. Amount never disclosed.
Why
Her first startup investment, framed around backing women; she also pushed for and fronted Bumble's India launch, which followed in December 2018.
Status
Blackstone bought a majority stake in parent MagicLab at a $3 billion valuation in November 2019, and Bumble went public in February 2021. The size of her stake at either event has never been reported.
British luxury skiwear, outerwear and swimwear brand founded in 1984.
When
First joint investment with Nick Jonas, announced July 2022, as strategic investors and advisors. Amount and stake undisclosed.
Why
Both were longtime customers; the brief was to open up Asia and the Middle East and to relaunch menswear.
Status
IPO'd on NYSE American in February 2024, selling 1,334,000 shares at $6 for roughly $8 million gross. It failed to regain compliance with the exchange's stockholders' equity requirement, and moved to the OTCQB market in June 2026 rather than appeal the delisting.
San Francisco software engineering school with no upfront tuition — students paid a share of income after landing a job.
When
Part of an $8.2 million round that closed in April 2018; she joined the board of advisers. Her own contribution was not disclosed.
Why
An education bet tied to her UNICEF work on girls' education, and to getting more women into engineering.
Status
African Leadership Group acquired Holberton in 2022; the technology platform folded into ALG's ALX, and the physical campuses were spun out as a separate business.
Avatar startup building digital versions of celebrities and their fans.
When
Joined the $65 million Series B in May 2021 with Camila Cabello and Paris Hilton, in a slice of the round set aside for female investors. Amount undisclosed.
Why
An early bet on digital identity, with her own Genie avatar built as part of the deal.
Status
The round was led by Mary Meeker's Bond, with NEA, Breyer Capital, Tull Investment Group, NetEase, Dapper Labs and Coinbase Ventures also in; Meeker joined the board.
Joined the Series D as a celebrity investor announced in January 2021, alongside Lizzo, Alex Rodriguez, Andre Iguodala, Daryl Morey and Anjula Acharia. Amount undisclosed.
Why
Her second US tech round, again arriving through the Acharia network rather than a sector thesis.
Functional soda brand positioned against traditional soft drinks.
When
Named investor in the $30 million Series B announced 1 February 2022, in a long celebrity list that included Nick, Joe and Kevin Jonas, Camila Cabello, Mindy Kaling and Gwyneth Paltrow. Amount undisclosed.
Why
Consumer food and beverage, the category where most of her cheques land.
Status
Round led by Monogram Capital Partners at a $200 million valuation, with Raj and Indra Nooyi, Payal Kadakia and Anjula Acharia also participating.
Savory popcorn brand started as a Jonas Brothers tour snack, spun out of The Naked Market into its own company.
When
Investor in the $7 million Series A announced March 2023, with Hershey, UTA Ventures, Shrug Capital, Mindy Kaling, Glen Powell and Ryan Tedder. Amount undisclosed.
Why
The one deal where she is explicit about being more than a cheque — she also created the Mumbai Nights flavour, built on cumin, turmeric and red pepper.
Upscale Indian restaurant in New York's Flatiron District, and a related tableware and home decor line.
When
Co-founded Sona with Maneesh K. Goyal, opening in 2021 mid-pandemic; the two launched Sona Home in June 2022.
Why
Her own description was bringing a piece of India into the US market; the restaurant was Michelin-recommended under chef Hari Nayak.
Status
She stepped away from the Sona partnership in August 2023, and the restaurant served its last meal on 30 June 2024. Her ownership terms were never published.
Priyanka Chopra has backed Anomaly, Bumble, Perfect Moment, Holberton School, and 7 more. Each one is listed on this page with what the company does and a link to named reporting.
How much has Priyanka Chopra invested?
Cheque sizes are almost never disclosed, and Priyanka Chopra's are mostly private. Where a round size, stake or valuation has been reported we cite the source; otherwise we flag it as undisclosed rather than guess.
How does Priyanka Chopra invest?
Chopra Jonas started investing in 2018, introduced to it by her long-time manager Anjula Acharia, and has stayed an individual angel rather than building a fund or a family office.
Bumble early backer