Film & wellness · Goop / Kinship Ventures

Gwyneth Paltrow

Founder and CEO of the wellness brand Goop, which raised a $50M Series C in 2018 at a reported $250M valuation, and an active angel investor in consumer, wellness and tech startups. She also co-founded a venture firm, Kinship Ventures.

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$250M Goop valuation

~$250MGoop valuation (Series C, 2018)

~30%Goop ownership stake

$75MKinship Ventures target fund size

$30MOLIPOP Series B (2022)

$26MResortPass Series B (2022)

$3.4BMoonPay valuation (2021 round)

Watch

Gwyneth Paltrow in her own words

Gwyneth Paltrow, Founder and CEO of goop · via Goldman Sachs

The thesis

How Gwyneth Paltrow invests

Paltrow runs Goop as a founder-CEO and invests around it, favoring early consumer and wellness bets, several placed before the companies were widely known, with Uber among her early tech stakes. Since 2021 she has formalized this through Kinship Ventures, a fund she co-founded to back consumer, wellness and technology startups with checks in the low millions. Her personal angel record spans beauty, food and beverage, and fashion, and she increasingly takes operating or board roles, as at Rent the Runway, alongside her checks.

I'm in building mode and not thinking about an exit right now. I don't even really want to think about it for another three years.

Fortune, 2025 ↗

A founder's instinct is really important. Sometimes we sell ourselves short by not listening to that instinct.

Fortune, 2025 ↗

I think there's always more than enough to go around. Everybody deserves an attempt at everything they want to try.

TechCrunch, 2025 ↗

The portfolio

What Gwyneth Paltrow has backed

12 documented positions — each sourced to named reporting.

Goop

Lifestyle and wellness brand spanning beauty, fashion, food, content and events that she founded.

When: Founded 2008; raised about $50M in Series C at a ~$250M valuation in 2018
Why: Her own company, grown from a weekly newsletter into a multi-category consumer brand.
Status: Private; she owns roughly 30% and told Fortune in 2025 the business is close to profitability.

PitchBook, 2018 ↗Fortune, 2025 ↗

Kinship Ventures

Venture fund she co-founded with Moj Mahdara to back consumer, wellness and technology startups.

When: Founded 2021; reportedly targeting a ~$75M fund with checks of about $500K to $3M
Why: Formalizes her long-running angel activity into a fund with a defined consumer and wellness thesis.
Status: Active; named holdings include MoonPay, OpenAI (via an SPV) and TeraWulf.

Forbes, 2023 ↗TechCrunch, 2024 ↗

MoonPay

Crypto payments and infrastructure startup.

When: November 2021, among the celebrity investors in MoonPay's $555M Series A at a $3.4B valuation
Why: Web3 and fintech exposure, made through Kinship Ventures.
Status: Private; the round was set at the 2021 crypto-market peak.

NBC New York, 2021 ↗TechCrunch, 2024 ↗

OLIPOP

Prebiotic 'functional' soda brand.

When: February 2022, Series B ($30M) alongside Camila Cabello, Mindy Kaling and the Jonas Brothers
Why: A better-for-you consumer beverage that fits her wellness lane.
Status: Private; the 2022 round valued OLIPOP around $200M.

Yahoo Finance / PR Newswire, 2022 ↗TechCrunch, 2022 ↗

ResortPass

Marketplace selling day passes to hotel and resort amenities such as pools and spas.

When: November 2022, Series B ($26M) alongside Jessica Alba
Why: A consumer and leisure marketplace with a large addressable lodging market.
Status: Private.

TechCrunch, 2022 ↗

Rent the Runway

Designer clothing-rental subscription platform.

When: Early investor; joined the board of directors in May 2021
Why: A female-founded consumer company where she could add value as an operator and director.
Status: Public on Nasdaq (RENT) since October 2021; she remains a director.

Business of Fashion, 2021 ↗

Uber

Ride-hailing company.

When: Early investor (she confirmed the stake to Forbes)
Why: One of her early technology bets, made before Uber was a household name.
Status: Public on the NYSE (UBER) since its 2019 IPO.

Forbes, 2019 ↗

Kudos

Plant-based disposable diaper brand.

When: Angel investment (alongside Sara Foster)
Why: A consumer and family-wellness brand in her core categories.
Status: Private.

TechCrunch, 2024 ↗

Crown Affair

Hair-care brand.

When: Angel investment
Why: A beauty and wellness brand in her most active investing lane.
Status: Private.

TechCrunch, 2024 ↗

Thirteen Lune

Beauty e-commerce platform that spotlights Black- and Brown-owned brands.

When: Angel investment
Why: Beauty commerce with a founder mission she backed.
Status: Private.

TechCrunch, 2024 ↗

OpenAI

AI research and products company behind ChatGPT.

When: Via a Kinship Ventures special-purpose vehicle (SPV)
Why: AI exposure obtained through her fund rather than a direct primary round.
Status: Private; among the most valuable startups in the world.

TechCrunch, 2024 ↗

TeraWulf

Bitcoin-mining and data-center company.

When: Held via Kinship Ventures
Why: A crypto-infrastructure bet made through the fund.
Status: Public on Nasdaq (WULF).

TechCrunch, 2024 ↗

Photo: Kevin Paul (User:PaulLim11), own work — Wikimedia Commons, CC BY 4.0

What the record doesn't say

Read this with the gaps in mind.

Her cheque sizes aren't disclosed, and while investor trackers list roughly two dozen angel deals, only a few are documented in named press coverage.

Go deeper

Frequently asked questions

What has Gwyneth Paltrow invested in?

Gwyneth Paltrow has backed Goop, Kinship Ventures, MoonPay, OLIPOP, and 8 more. Each one is listed on this page with what the company does and a link to named reporting.

How much has Gwyneth Paltrow invested?

Cheque sizes are almost never disclosed, and Gwyneth Paltrow's are mostly private. Where a round size, stake or valuation has been reported we cite the source; otherwise we flag it as undisclosed rather than guess.

How does Gwyneth Paltrow invest?

Paltrow runs Goop as a founder-CEO and invests around it, favoring early consumer and wellness bets, several placed before the companies were widely known, with Uber among her early tech stakes.