Siete Foods
Joined the Mexican-American food brand as investor and strategic advisor (2024) as it neared $500M in retail sales; PepsiCo agreed to acquire Siete for $1.2 billion later that year.
Source: Forbes, 2024 ↗Film & TV
Eva Longoria
Longoria combines founding her own brands (Casa Del Sol tequila) with investor-advisor roles in Latino- and Latina-led consumer businesses. She invests as an individual, not through a named fund; her highest-profile position, Siete Foods, was acquired by PepsiCo for $1.2 billion in 2024.
Casa Del Sol co-founderNotable investments
What Eva Longoria has backed
MoonPay
Among the celebrity backers of crypto startup MoonPay's $555M round (celebrity tranche of $87M) at a $3.4B valuation (2021/2022).
Source: NBC New York, 2022 ↗Photo: Harald Krichel — Wikimedia Commons, CC BY-SA 4.0
Watch
Eva Longoria in her own words
Eva Longoria on Business Partnerships · via Forbes
What the record doesn't say
Read this with the gaps in mind.
Longoria's personal investment amounts in Siete, MoonPay and her impact vehicles are all undisclosed; the figures cited are company or round totals.
Frequently asked questions
What has Eva Longoria invested in?
Eva Longoria has backed Siete Foods, MoonPay. Each one is listed on this page with what the company does and a link to named reporting.
How much has Eva Longoria invested?
Cheque sizes are almost never disclosed, and Eva Longoria's are mostly private. Where a round size, stake or valuation has been reported we cite the source; otherwise we flag it as undisclosed rather than guess.