theSkimm
Among the mostly-female investor group (with Shonda Rhimes) in theSkimm's $12 million Series C (2018); her individual amount undisclosed.
Source: Variety, 2018 ↗The celebrity money desk
Who's really writing the cheques
Banks invests through Fierce Capital, the investment arm of The Tyra Banks Company, focused on early-stage, female-led or female-focused startups. She also builds her own consumer brands, currently the SMiZE & Dream ice-cream line.
Fierce Capital founderAmong the mostly-female investor group (with Shonda Rhimes) in theSkimm's $12 million Series C (2018); her individual amount undisclosed.
Source: Variety, 2018 ↗Fierce Capital's first fashion investment (2013) — a community shopping app that made social-media photos shoppable; amount undisclosed.
Source: Black Enterprise, 2013 ↗Photo: Juice Group (Vimeo) — Wikimedia Commons, CC BY 3.0
CNBC's full interview with Tyra Banks · via CNBC International
Fierce Capital does not disclose the size of its stakes, and beyond theSkimm and The Hunt most of its reported holdings appear only in startup databases rather than primary reporting.