MoonPay
Crypto payments infrastructure.
Source: TechCrunch, 2024 ↗The celebrity money desk
Who's really writing the cheques
Hilton has been writing cheques for far longer than the coverage suggests, and since 2021 has done it through 11:11 Media, the company she chairs. The money comes off 11:11's own balance sheet rather than from outside limited partners, which means nobody else's returns are on the line and she can back things that would not survive an investment committee. The pattern is social platforms, consumer health and, more than most, crypto and web3.
Crypto payments infrastructure.
Source: TechCrunch, 2024 ↗De-extinction and species-restoration biotech.
Source: TechCrunch, 2024 ↗Microbiome testing company; 11:11 Media joined as an investor and brand partner in 2022.
Source: 11:11 Media / Viome announcement, 2022 ↗Counts of her portfolio vary — data aggregators put it at 18 while 11:11 has said 20-plus — and almost no cheque size has ever been disclosed. A crypto-weighted portfolio built in 2021-22 also has an obvious vintage problem that the public list does not show.