Media · SKKY Partners

Kim Kardashian

Kardashian's dedicated vehicle is SKKY Partners, the private-equity firm she co-founded in 2022 with ex-Carlyle partner Jay Sammons to buy consumer, media and luxury businesses. Separately she co-founded the shapewear brand SKIMS.

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SKKY Partners PE fund

$5B (Nov 2025)SKIMS valuation

$4B (2023)SKIMS prior valuation

~$713M (2023)SKIMS net sales

~35% (largest holder)Kim's SKIMS stake

~$121M (as of early 2025)SKKY Partners raised

$200M for 20% (2020, $1B valuation)KKW Beauty / Coty deal

Watch

Kim Kardashian in her own words

Kim Kardashian on becoming a billionaire & business · via Jazzy's World TV

The thesis

How Kim Kardashian invests

Kardashian invests through brands, not spreadsheets. She built her wealth by taking equity in consumer companies she can personally market (shapewear, cosmetics, fragrance), then formalized the approach in 2022 by co-founding private-equity firm SKKY Partners with former Carlyle consumer chief Jay Sammons. The premise is that her audience and brand instincts can accelerate growth for consumer and media companies. In practice SKKY has raised far less than early reports suggested and made only one sizable deal, while her own SKIMS remains the real engine of her fortune.

Truff is exactly the kind of business that embodies what we were looking for when we founded SKKY - a next-generation brand with a deep, authentic connection with consumers and the potential for ongoing growth.

Forbes, 2023 ↗

I'm excited to launch SKKY Partners to invest in the next generation of consumer brands, leveraging my experience founding and building global businesses and partnering with innovative companies to help them grow.

CNBC, 2022 ↗

The portfolio

What Kim Kardashian has backed

7 documented positions — each sourced to named reporting.

SKKY Partners

Private-equity firm making minority and control investments in consumer and media brands

When: Co-founded September 2022 with ex-Carlyle consumer chief Jay Sammons; Kris Jenner is a partner
Why: To turn her brand-building experience and audience into an engine for growing consumer companies
Status: Raised roughly $121M by early 2025, well below early reports of a $1-2B target, with one sizable deal (Truff) to date

CNBC, 2022 ↗Boston Globe, 2025 ↗

TRUFF

Premium truffle-infused hot sauce and condiments brand

When: SKKY's first deal - a significant minority stake announced November 2023 (about $80M via a special-purpose vehicle)
Why: Kardashian called it a next-generation brand with a deep, authentic connection to consumers
Status: Sold in 20,000+ US stores including Whole Foods, Target and Kroger; SKKY remains an investor

Forbes, 2023 ↗Boston Globe, 2025 ↗

SKIMS

Shapewear and apparel brand

When: Co-founded 2019 with Jens Grede; Kardashian holds the largest stake (~35%)
Why: Built around her own brand and marketing reach; it is her single biggest source of wealth
Status: Valued at $5B in a November 2025 round led by Goldman Sachs Alternatives, up from $4B in 2023; about $713M in 2023 net sales

CNBC, 2025 ↗Fortune, 2025 ↗

KKW Beauty

Color-cosmetics brand

When: Launched 2017; sold a 20% stake to Coty for $200M in 2020 at a $1B valuation, keeping majority control
Why: Monetized her cosmetics line while remaining the creative lead and majority owner
Status: Wound down in 2021 and relaunched as SKKN by Kim in 2022

Forbes, 2020 ↗Coty, 2020 ↗

KKW Fragrance

Fragrance line

When: Launched November 2017 as part of her Coty beauty relationship
Why: Extended the KKW brand into perfume
Status: Closed in 2022 during the SKKN rebrand; fragrance later folded into SKIMS

Coty, 2020 ↗Cosmetics Business, 2024 ↗

SKKN by Kim

Skincare (and later makeup) brand, the relaunch of KKW Beauty

When: Launched 2022; Kardashian, and later SKIMS, bought out Coty's 20% stake
Why: Rebuilt her beauty business under her own control, then consolidated it inside SKIMS
Status: Brand wound down in 2025 as SKIMS absorbed her beauty, skincare and fragrance operations

WWD, 2025 ↗Forbes, 2025 ↗

Kim Kardashian: Hollywood (Glu Mobile)

Mobile game built with Glu Mobile in which she earned a revenue share

When: Launched June 2014
Why: Licensed her name and likeness for a cut of in-app spending
Status: Generated about $157M in its first two years and hundreds of millions over its run; shut down in 2024

Variety, 2024 ↗Inc., 2016 ↗

Photo: Eva Rinaldi (Flickr) — Wikimedia Commons, CC BY-SA 2.0

What the record doesn't say

Read this with the gaps in mind.

SKKY's fundraising and returns are private; reporting suggested it fell well short of its $1B+ target and did only the TRUFF deal, and Kardashian moved from managing partner to senior operating advisor in late 2024.

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Frequently asked questions

What has Kim Kardashian invested in?

Kim Kardashian has backed SKKY Partners, TRUFF, SKIMS, KKW Beauty, and 3 more. Each one is listed on this page with what the company does and a link to named reporting.

How much has Kim Kardashian invested?

Cheque sizes are almost never disclosed, and Kim Kardashian's are mostly private. Where a round size, stake or valuation has been reported we cite the source; otherwise we flag it as undisclosed rather than guess.

How does Kim Kardashian invest?

Kardashian invests through brands, not spreadsheets.