Sport
Celebrity athlete investors
Athletes have short earning windows, which tends to make them early and deliberate about equity. Serena Williams runs an institutional fund that has raised outside money; others take stakes in the brands they already use, or buy into teams. The record here is also honest about the losses — Naomi Osaka's FTX deal is on her page alongside the wins.
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Frequently asked questions
Which athletes are the most active investors?
Serena Williams is the clearest case: she started angel investing in 2014 and turned it into Serena Ventures, which raised a $111 million debut fund in 2022. Venus Williams, Naomi Osaka and Maria Sharapova have all built portfolios too, mixing consumer brands with sports and wellness companies.
Do athletes invest through funds or as angels?
Both. A few run structured vehicles with outside capital; most write personal cheques into companies they know, and increasingly take equity instead of an appearance fee. Team ownership stakes are a third route, and are listed here as investments too.