Avaline
Co-founded the clean-wine brand with Katherine Power (2020); the brand sold more than 120,000 bottles in its first 60 days.
Source: Yahoo Finance, 2020 ↗The celebrity money desk
Who's really writing the cheques
Diaz's headline business is co-founding the clean-wine brand Avaline (2020). Separately she takes small angel stakes in health and wellness startups, some directly and some via the celebrity investment firm PLUS Capital.
Avaline co-founderCo-founded the clean-wine brand with Katherine Power (2020); the brand sold more than 120,000 bottles in its first 60 days.
Source: Yahoo Finance, 2020 ↗Invested in the menopause-care telehealth startup's $28.5M Series A led by NEA (2022), alongside Gwyneth Paltrow and Drew Barrymore; her amount undisclosed.
Source: Entrepreneur, 2022 ↗Photo: Kevin Paul — Wikimedia Commons, CC BY 4.0
Cameron Diaz on her new wine brand · via CBS Mornings
Diaz's ownership in Avaline and her cheque sizes in health startups are not disclosed. Most of her documented activity is building Avaline rather than a broad external portfolio.