Built Spanx into a billion-dollar shapewear brand with no outside investors, then began angel investing selectively, mostly in women-led consumer and media startups.
- When
- Founder-owned, launched August 2024. No outside funding round has been reported. She spent roughly a decade working with factories in Italy and Spain on the construction.
- Why
- Same pattern as Spanx: a problem she had herself. She has said the heel's basic construction has not changed in centuries and that she would rather be an innovator than an imitator.
- Status
- Operating and selling direct. Early fashion-press reviews were mixed on whether buyers will pay that price for comfort.
PR Newswire, 2024 ↗Fortune, 2024 ↗Full Sara Blakely profile →