01
Oprah Winfrey
Winfrey invests like an operator, taking sizeable equity positions in consumer brands she personally uses and promotes, often joining the board rather than going through a fund.
The backers
Who invested in Oatly
What the record doesn't say
Read this with the gaps in mind.
This page lists the celebrity backers of Oatly that we have been able to source, not its full cap table. Institutional investors, founders and private angels are outside what this site covers, and terms are rarely disclosed on either side.
Frequently asked questions
Which celebrities have invested in Oatly?
Oprah Winfrey is the profiled backer of Oatly on this site. Each entry links to the reporting it comes from. Other investors — funds, founders and angels who are not public figures — are not covered here.
How much did they invest in Oatly?
Cheque sizes are almost never disclosed. Where a round size, stake or valuation has been reported we cite it above; where it has not, we say so rather than estimate.