01
Emma Grede
Grede is the operator behind several brands people associate with someone else.
Who backs it
Good American
Size-inclusive denim and apparel brand co-founded with Khloé Kardashian in 2016; sold $1 million of denim on its opening day.
1 profiled backer
The backers
Who invested in Good American
What the record doesn't say
Read this with the gaps in mind.
This page lists the celebrity backers of Good American that we have been able to source, not its full cap table. Institutional investors, founders and private angels are outside what this site covers, and terms are rarely disclosed on either side.
Frequently asked questions
Which celebrities have invested in Good American?
Emma Grede is the profiled backer of Good American on this site. Each entry links to the reporting it comes from. Other investors — funds, founders and angels who are not public figures — are not covered here.
How much did they invest in Good American?
Cheque sizes are almost never disclosed. Where a round size, stake or valuation has been reported we cite it above; where it has not, we say so rather than estimate.